The MerryVault identity
Logos, colors, typography, motion, and voice. Everything you need to represent MerryVault consistently across web, product, and partner surfaces.
The mark
A solid ink block with a serif “M” cut out in paper white. The square is the vault; the letter is the membership. Confident, geometric, and instantly recognizable.
Give it room to breathe
Maintain minimum clearspace equal to half the mark width on all sides. Never scale the mark below 20px.
Please, never
- Recolor the mark
- Rotate or skew
- Add drop shadows
- Stretch the wordmark
- Change the M shape
- Place on low-contrast bg
Palette
Robin-Neon is the signature. Pure black anchors it. Neutrals carry everything else. Tap a swatch to copy.
Type system
For headlines, hero moments, and emotional emphasis. Use italic for the product name.
For UI, body copy, data, and everything you actually read. Weights 400 – 700.
How we sound
Confident, warm, and technically precise. We explain risk before we sell yield.
Say 'lock 90 days' — not 'temporal capital commitment.'
Bond slashing, cooldowns, and caps are explained up front.
We're on the same side as LPs. Copy reflects that.
Composed. No hype, no emojis, no shill.
Motion principles
Liquidity moves like liquid. Ease-out, 400–600ms, no bounce.
Every animation earns its keep — state, direction, or focus.
One hero moment per screen. The rest is quiet.
Responsive X / Twitter header
The same editorial artwork, art-directed for every viewport. On desktop the headline sits in a wide 3:1 canvas; on tablet it compresses to a 2:1 crop; on mobile it becomes a centered square with the type at maximum readable size.
Download the kit
SVG + PNG logos, color tokens (CSS / Figma), and full brand guidelines PDF.